Winna Mia Victoria D. Buenviaje, Ateneo de Manila University, 2022
Abstract
OverDrive is a digital content provider that envisions “a world enlightened by reading” (OverDrive, 2020, para. 1). As one of its reading applications, Sora was designed around the modern reading experience that provides powerful tools, fixed-layout support, read-along, reading settings, and a synced progress between devices. In this study, Sora was evaluated to explore users’ behavior and intention to use the system through the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. This study aims to identify the factors that affect students’ use of Sora and whether it affects user engagement. Three hundred sixty-three (363) students of the Ateneo de Manila Junior High School enrolled in S.Y. 2021-2022 answered a survey questionnaire through Google Form. Results had shown that perception and belief that using the reading application will improve learning have significant effect to the user engagement. It also established that achievements, together with technical support and social influences that users have can be forms of motivator to promote use. Due to the overall neutrality toward usage intention, the study also reveals that respondents have not yet thoroughly engaged themselves in utilizing the reading application, which may be affected by the limitations on time constraints and self-reported data. The library’s encouragement and support has been the primary source of awareness and motivation in using the reading application’s quality resources, which also confirm the library’s critical role in improving the resources by making it more useful for reading and learning as well as promoting this type of service to its users.
URL
https://drive.google.com/file/d/1fiMr2ogcKwS0mFHoiaxboAMtIauyd7SV/view?usp=drive_link
Bibliography
Buenviaje. W. M. V. D. (2022). Factors affecting user engagement of a reading application for a school library. Ateneo de Manila University.
